Is swiping for fun a trend?

Whether they’re competing to see how many matches they can get or simply swipe endlessly for fun, some people use dating apps like Tinder just for entertainment. These users are called “collectors,” and they often don’t message or meet up.

A recent study found that swiping interfaces encourage this type of cognitive absorption, a key factor in effective user experience. It’s a technique that works well on mobile devices, where thumb control is essential.


Many young people use Tinder to have some fun, even if they don’t plan to meet anyone. Simons, a Mississauga resident, says she used to download the app during exams to pass time.

According to Tinder’s 2023 Future of Dating report, Gen Zers are putting a new spin on the traditional dating experience. They’re ditching the chat and go phase, and instead favouring a slow-dating approach that involves getting to know their match before they meet up.

The report also found that singles are soaking up sober dates. In fact, interest in picnics and mini golf made it to the top trending Tinder interests of 2022. The COVID-19 pandemic may have helped boost these numbers, too.


For a generation raised on swipes for love, networking apps like Shapr are a natural fit. The app lets people find profiles based on interests and professional goals, then connect over phone or online.

When you sign up for Shapr, you can create a bio that explains what you’re looking for in a connection. You can also select up to 12 interests, which help the app match you with other users.

Once you’ve mutually right-swiped a profile, you can message them and arrange to meet for coffee or another networking event. The app has been used by job seekers, entrepreneurs seeking investors, and even professionals who are simply looking to make new friends in their industry. The swiping interface is familiar, and a daily reminder of new profiles keeps the process consistent.


Cobble is a new app that allows couples to swipe together on fun date ideas. The app curates restaurant, show, and activity suggestions that couples can swipe left or right on. When both users like an idea, they can schedule it and book tickets. The app is free to download and use.

The app also allows couples to divvy up the choices, so one person can choose a restaurant while the other picks an activity. In addition, the app lets couples save ideas to a “My List” for later reference.

Cobble is the brainchild of entrepreneur Jordan Scott, founder of idk tonight, a site and newsletter that provides NYC couples with curated date night plans. It’s the first app to marry decision-making with date ideas for committed couples.

Casa Blanca

Finding a new home can be a long and complicated process. But now, there’s an app that makes it easier and more intuitive. It’s called Casa Blanca, and it uses matchmaking technology that resembles those found on dating apps like Bumble.

The app asks users to take a style quiz and then presents them with potential homes that meet their criteria. After they swipe right or left on the listing, the app sorts the homes based on location, saving the ones they’ve swiped on and hiding the rest.


As Gen Z shoppers embrace online shopping, fashion-forward brands and apps are seeking to become their personal stylists. One such app, Mada, has found success by leveraging the popular swiping motion of dating apps to provide users with outfit ideas that are personalized for them.

Mada’s simple design has already earned the attention of celebrity stylists like Philippe Uter and Tara Swennen, and it now partners with thousands of brands in the United States, the UK, and 27 nations in the European Union.

Mada’s founder and CEO, Madison Semarjian, believes that the swiping movement is a natural fit for e-commerce. She says that the app aims to bring curation to a space where many consumers feel overwhelmed by the sheer number of options available.